Choose or Lose: MTV brings in new ’street team’ to cover ‘08ers
Today’s Boston Globe has the story on MTV’s newest effort to reassert its relevance among the growing number of 18 and 20-somethings who are taking a real interest and getting involved in this year’s presidential election.
Better known now for its raunchy reality shows, MTV is trying to regain its cachet as the hippest election observer, a role lost in recent years to bloggers and Comedy Central’s “The Daily Show.” Starting Monday, MTV’s novice reporters – armed with laptops, digital cameras, and camcorders – will file weekly video news stories, blog, create podcasts, and send out dispatches on mobile phones as part of the network’s most ambitious election initiative.