We’re introducing a new series within our weekly newsletter to teach Democratic candidates and campaigners the ins-and-outs of how to use data and other tools effectively in electoral campaigns. What does that mean? For most people, that generally means leveraging “VAN,” the Voter Activation Network software upon which nearly all Democratic campaigns & activists operate. VAN is the foundation of a suite of data tools that can empower campaigns to reach voters year-round.
The “VAN Pro Tip” section is designed for those who already have some experience with VAN, but stay tuned for more beginner-friendly content. This series is dedicated not only to candidates, campaign staff, and activists organizing in communities right now, but also to folks thinking about engaging in electoral organizing in the future.
This week, we’ll be starting broad: Why and How to use Data to drive Organizing? Relationships are the core of Organizing; Data is used to make connections and to coordinate relationships at scale within our communities. For example, the 2021 Georgia Senate Runoffs were won by Jon Ossoff and Reverend Raphael Warnock in significant part because of Relational Organizing campaigns that coordinated relational, local organizing across a vast state toward the united goal of flipping the US Senate for Democrats. At its core, Organizing Data is about building and coordinating Relationships within our communities. In future weeks, we’ll dive into the nuts and bolts of how that works.